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IN THIS NEWSLETTER
Keyboard V ![]() |
Marketing: an attitude, not a job
In the four years that Lemarco has been active on the market, we have seen the marketing maturity of our customers evolve over time. I now realize that in those years, our customers took the same kind of decisions as God took when creating Earth. First, there was no marketing. Then, our customers said: “there should be marketing” - and they recruited a marketing manager. But they saw that it wasn't enough. Because just recruiting a marketing manager doesn't lead to success. So they created Marketing as an attitude, one that could reproduce and run through everyone’s veins in the company - from commercial people to project managers and inside sales reps. And our customers saw that it was good: a successful marketing strategy can only be implemented when marketing has become a native attitude of every employee in the company. And that makes us very happy. Lemarco’s business kept on growing in the past months. Our revenue grew by 25% in the third quarter. We focused on quality of service and speed of execution – two factors that are very simple but that our customers seem to appreciate. So for the time being, Lemarco sticks to that strategy. At least as long as others can’t beat us on quality and service. Happy reading! Patrick Dalle,Managing Director, Lemarco |
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KeyBoard V has been released on November 6th. Like always, articles and cases can be found on the freshly updated KeyBoard website. And meanwhile, we have already set the launch date for KeyBoard VI: April 26th, 2010. |
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In the passed months Lemarco has realised a whole new series of interesting cases.
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CreaChain wins Supply Chain Award 2009 with Hegge NV On November 26th, the official ceremony for the Supply Chain Awards 2009 took place in Metropolis, Antwerp. Lemarco’s customer and member of ShareTEC Group CreaChain was awarded with the first place in the category “SME” for their Microsoft Dynamics NAV project at Hegge NV. Congratulations to François Loyens, Marc Hegge and their team! Lemarco involved in launch Isabel 6With 60000 customers, Isabel is one of the most important software companies in Belgium. The launch of the new e-banking product of the company, Isabel 6, goes along with some major marketing activities in which Lemarco is proud to participate by giving presentations at Isabel Partner events. Sharetec: "Sharing technology for better solutions" With the foundation of the ShareTEC Group in 2009, Trinsy Technics (Malle), CreaChain (Overpelt) and Syneton (Bornem), three ICT companies with many years of SME experience join hands to bring Microsoft Dynamics NAV solutions within the range of every company. As one of the world's largest and fastest-growing software companies, PTC (Parametric Technology Corporation) delivers a complete portfolio of integral Product Lifecycle Management solutions to over 50,000 customers in the Industrial, High Tech, Aerospace & Defense, Automotive, Consumer, and Medical Device industries. For the realization of their highly specialized customer testimonials, PTC has found in us a party who understands the language of manufacturers. The first story is finalized, a second is already planned. |