Lemarco's seven commandments / Online-ize your company
Online-ize your company |
| We are experiencing the death of classic advertising. The choice is up to the consumer now to decide when, where and how he will inform himself. Word of mouth complements word of mouse. The consumer is online permanantly. Wireless. Search engines are at his disposal 24 hours. Here is the universe of viral marketing. In a Lean Marketing philosophy, the web site should be the cornerstone of your company's marketing engine, as described in LEMARCO's Lean Marketing Assessment. |
Go to Lemarco's fifth commandment