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Lemarco strategic Marketing Assessment
"If one does not know to which port one is sailing,
no wind is favorable" (SENECA)
The Lemarco Strategic Marketing Assessment is a standard offering by Lemarco that guides you through a MARKETING audit from a strategic, tactical and operational perspective. First, we will define what the real value proposition of your company is. Then, we will benchmark your marketing strategy and execution process against best practices in the market. And finally, we will evaluate which marketing competences you already have in-house and which ones you need to look for elsewhere.
What does the Lemarco Strategic Marketing Assessment consist of?
- A workshop of approximately 4 hours with the main stakeholders in your company, covering the strategy, performance and competency assessment;
- A report of 5 to 10 pages based on the outcome of the Workshop;
- A debriefing meeting with the customer to discuss the outcomes of the assessments and the next steps.
What topics does it cover?
- Your marketing strategy - starting from your vision, mission statement and VALUE PROPOSITION;
- Your marketing performance - analysis of your your current MARKETING FUNDAMENTALS and activities (web site, customer testimonials, influencer relationships, advertising, direct mailings,...) against the desired objectives of your company;
- Your marketing competencies - marketing requires a broad scape of COMPETENCIES, from strategy definition to marcom planning, graphical design, contect creation and project managementxecution: we will define which competencies you have or wish to acquire in-house, and which ones you wish to outsource.
What next?
