Emotion-alize your marketing message

For marketing in the ICT sector, 'E-' is the buzz word. Not the 'E-' from E-business, but from E-motion. Any decision, be it for business or consumer goods, for expensive or cheap products, is primarily based on subjective factors.

Nothing is so dry as 'satisfy the customer'. What it really is about is: exceeding expectations. Customer delight. Creating Lust. And Maslow was right in 1943: people are driven by basic needs. And the most basic need is related to survival: air to breathe, food to eat and sex to procreate.